Introduction to the New Massage

A massage a day will do more for you than keep the doctor away.

The best time to get a massage is when you need one.

Benefits
You win if you can improve your health, mood, and fitness level while reducing injuries, stress, and muscle pain.

By taking simple ideas from massage therapy and tweaking them, self-massage transfers the benefits of massage directly to the end user.

Music for The Body
Massage therapy created a simple system that could be transferred from teacher to student by applying basic ideas from science, medicine, and anatomy. Self-massage delivers that simple system directly to the consumer.

Self-massage is massage for the digital age: it’s immediate, portable, and powerful. It’s when you need it, where you need it. Like the web itself, self-massage eliminates the frictions of time and money by delivering information instantly and freely.

Making access to information infinitely easier changes the nature of the information.

Self-massage takes a good thing and makes it better by changing the delivery system. A small change makes a big difference. It’s like moving music from the 19th century concert hall of the privileged few to the headphones of the 21st century for everyone to enjoy.

Now
Massage is an idea whose roots go back to prehistory, and contain hundreds of variations. Massage therapies like Swedish massage, shiatsu, reflexology, and trigger point therapy, are constructs invented during the 19th and 20th centuries. Their common elements are a for-profit-two-party-delivery-system where giver and receiver are separate people. Inherent in this model are the enormous frictions of time and money. These frictions are eliminated when giver and receiver are one.

By eliminating transaction costs and reducing the frictions of the market place, self-massage opens up massage to everyone. Self-massage is to massage therapy what the web is to the printed page, it’s the next step, a transfer of power from the few to the many. Self-massage takes massage to the 21st century in the same way massage therapy took it to the 20th.

Doing it yourself is new. Combining the benefits of massage therapy with the immediacy of self-massage is now. When you have an itch you scratch it, no waiting, no fee. Self-massage is massage for the digital age.

The best way to convey the power of massage is to experience it.

Check out this YouTube video: Self-Massage for Athletes.